The town of San Francisco needs you, and your family and friends, to come back go to this 12 months.

Now, to remind you of every little thing San Francisco has to supply vacationers, the San Francisco Journey Affiliation has launched a $6 million advert marketing campaign to advertise tourism. Known as “At all times San Francisco,” the marketing campaign is geared toward leisure vacationers and assembly planners alike in main home markets and key worldwide markets.

There’s even a marketing campaign video showcasing iconic San Francisco sights such because the Golden Gate Bridge and cable vehicles, in addition to the town’s vibrant neighborhoods and big selection of customer experiences.

Remember to search for cameos from numerous San Franciscans together with Woman Camden of RuPaul’s Drag Race, artist Sirron Norris, dancers from the acclaimed AXIS Dance Firm, musicians Mae Powell and Michael O’Konis, Chinatown lion dancers, and cooks from the Michelin-starred Angler restaurant.

“Tourism is important to the town’s financial restoration, and ‘At all times San Francisco’ is designed to drive elevated visitation by exhibiting the genuine San Francisco expertise individuals love and dream about,” Joe D’Alessandro, president and CEO of San Francisco Journey, mentioned in a press release.

Why The Marketing campaign Is Wanted

There’s no different method to put this: Downtown San Francisco has struggled lately with rising homelessness, drug use, and crime.

Certainly, Park Motels & Resorts cited these elements and others when it lately introduced it would cease funds on the $725 million mortgage for its 1,921-room Hilton San Francisco Union Sq. and 1,024-room Parc 55 San Francisco accommodations, surrendering them to its lender.

Downtown San Francisco additionally faces a excessive degree of workplace vacancies and various retailer closings. Nordstrom, as an illustration, has introduced it would shut each of its downtown shops, and 20-some different high-profile shops have left the town’s downtown space since 2020, in keeping with CNN.

Alternatively, post-pandemic tourism in San Francisco definitely is on the rebound, though, it isn’t fairly rising like it’s in different components of California.

As an example, San Francisco Journey’s annual forecast requires 23.9 million guests spending $8.9 billion this 12 months. That shall be a rise of $1 billion in comparison with 2022. Nevertheless, that quantity remains to be down 90 p.c from what guests spent within the pre-pandemic 12 months of 2019, in keeping with SFGate.

At all times San Francisco’s Enchantment

On the subject of promoting, one in every of San Francisco’s strengths is that the town is so well-known.

“The marketing campaign evokes the emotional pleasure guests discover right here,” Lynn Bruni-Perkins, San Francisco Journey’s chief advertising and marketing officer, mentioned in a press release.

“San Francisco will at all times be San Francisco,” she continued. “It’s ever-changing, however the feeling of San Francisco stays fixed. Its epic magnificence, iconic landmarks, numerous individuals, and larger-than-life moments stick with you endlessly.”

Apparently, San Francisco Journey collaborated with native and San Francisco-connected musicians to “reimagine” Judy Garland’s well-known rendition of the music “San Francisco” for the advert marketing campaign.

“We selected a soundtrack that matched the marketing campaign’s power and uplifting message and tapped into San Francisco’s legendary native music scene to reimagine the music,” mentioned Bruni-Perkins. “The result’s an attractive creative collaboration true to San Francisco’s spirit.”

The home marketing campaign, which targets New York Metropolis, Chicago, Boston, Washington, D.C., and Houston, shall be seen on TV in addition to throughout social media via October 22. The “At all times San Francisco” worldwide marketing campaign will goal potential vacationers in Australia, India, Asia Pacific, Europe, Canada, and Mexico.

You’ll be able to study extra about San Francisco, together with discovering details about issues to do, the place to remain, eating places, and how one can plan a visit to go to, at At all times San Francisco.

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