The video to be broadcast by CNN might be screened at Occasions Sq. on New Yr’s Eve, confirmed Nguyen Cam Tu, director of the Tourism Promotion Middle on the Ho Chi Minh Metropolis Tourism Division.
Tu mentioned the transfer is part of the southern metropolis’s tourism promotion marketing campaign which seeks to draw extra worldwide guests to Vietnam’s most populous and largest financial hub.
She revealed that CNN additionally aired two different movies highlighting the town’s tourism – “Welcome to Ho Chi Minh Metropolis” and “Ho Chi Minh Metropolis – Vibrant Metropolis”.- on December 12.
This marks the primary time that movies selling HCM Metropolis’s tourism have appeared on the well-known US tv channel.
The 2 movies are being broadcasted throughout prime time from 6 a.m. to 10 a.m., 10 a.m. to five p.m., and seven p.m. to midnight from December 12 to December 29 in each the Asia-Pacific and North America areas.
Tu anticipated the town’s tourism programme on CNN would appeal to a excessive variety of viewers as individuals the world over are presently watching video games from the 2022 World Cup in Qatar.
Moreover, banners and movies selling the metropolis’ tourism may even seem on the CNN web site.
After CNN, the Ho Chi Minh Metropolis Tourism Division will proceed to introduce gorgeous photos of the town via main media channels equivalent to CNBC and Amadeus.
The marketing campaign goals to create a powerful influence, strengthen model navigation, and proceed the place earlier tourism promotion movies from Vietnam left off, thereby making Ho Chi Minh Metropolis the primary Asian vacation spot considered by vacationers, mentioned Tu.
The movies function footage from fascinating occasions, cultural and delicacies festivals, in addition to tourism merchandise that encourage vacationers to return and expertise the town for themselves.
The movies additionally purpose to win over vacationers from potential markets equivalent to China, Japan, the Republic of Korea, and North America.
In 2017 and 2018 Hanoi spent US$2 million on selling tourism on TV and through digital platforms within the Asia-Pacific area, Europe, the Center East, North America, and South Asia. The marketing campaign included a 30-second advert, a 60-second video, a documentary, and a 30-minute TV particular.
Furthermore, specialised pages at the moment are introducing Hanoi on CNN’s web site, Fb, Twitter, and thru promoting banners.
Supply: VOV
