TikTok has created an plain impression on journey and tourism throughout the U.S., with the short-form video internet hosting app influencing vacationers’ journey decisions.
Based on the newest nationwide examine by MGH, a full-service advertising and marketing communications company specializing in tourism advertising and marketing. TikTok has change into a major useful resource for vacationers in search of new experiences, journey ideas and extra, with these seeking to discover the newest locations going viral on the app.
With 150 million customers within the U.S., 60% of the surveyed TikTok customers have change into desirous about visiting a brand new vacation spot (metropolis, park, seashore, and so forth.) after seeing a video about it on TikTok.
The social media app’s affect doesn’t merely cease on the discovery stage; it additionally drives actions. About 35% of American TikTok customers, round 52.5 million folks, have traveled to a brand new vacation spot after seeing a video about it on the app.
Whereas TikTok has impacted all generations to journey to new locations, millennials (aged 25-44) have been primarily influenced in journey plans, as 45% of the surveyed millennials stated they’d traveled to a brand new vacation spot they noticed on TikTok.
Together with inspiring folks to go to new locations, TikTok has additionally motivated folks to go to particular motels/resorts or points of interest they’ve seen on the app. Roughly 32% stated they’d booked a keep at a brand new property they noticed on TikTok, whereas 28% visited an attraction (amusement park, water park, museum, historic website, and so forth.) after they noticed it on TikTok.
Moreover, the survey confirmed that every one sides of the tourism trade may benefit from the app’s affect on American customers:
- 18% have traveled to a brand new metropolis they noticed on TikTok
- 18% have traveled to a brand new seashore they noticed on TikTok
- 15% have visited a brand new state park, lake or nature reserve they noticed on TikTok
- 12% have attended a pageant or state honest they noticed on TikTok
“Whereas TikTok’s future hangs within the steadiness, this survey highlights the plain affect that TikTok is having on the journey trade. It’s not solely driving consciousness of locations, but it surely’s truly taking its customers to locations they’ve by no means seen or been to earlier than,” stated Ryan Goff, EVP, social media advertising and marketing director at MGH. “Whereas TikTok’s future is unsure, entrepreneurs shouldn’t ignore the platform’s short-term potential when there are only a few instruments left which have as huge of an impression throughout audiences of all generations.”
The survey was performed on 1,139 U.S. TikTok customers between July 16-18, 2022. The margin of error is +/- 3.06%.