“So coming to Amsterdam for a messy night time? Keep away,” says the advert, which went on-line Tuesday.
One other video depicts a youngster who’s handed out on a park bench getting loaded into an ambulance earlier than mendacity in a hospital mattress. The message, in regards to the risks of drug use, is identical.
In keeping with the native authorities, the advertisements are a part of an internet “Keep Away” marketing campaign focused at British males between 18 and 35. The initiative seeks to discourage so-called “nuisance vacationers” who’ve plagued the Dutch capital for years. Officers say guests from elsewhere within the Netherlands and different E.U. international locations might be added later.
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A information launch selling the marketing campaign says potential guests who use search phrases together with “stag occasion Amsterdam” — which references bachelor events — in addition to “low cost lodge Amsterdam” and “pub crawl Amsterdam” might be served warning advertisements that embody the dangers of overindulging in alcohol and medicines. The messaging may evolve within the coming months, in response to a metropolis information launch.
“Guests will stay welcome, however not in the event that they misbehave and trigger nuisance,” Deputy Mayor Sofyan Mbarki mentioned within the launch. “In that case we as a metropolis will say: relatively not, keep away.”
The “Keep Away” effort begins as Amsterdam is scheduled to start out rolling out anti-nuisance measures it authorized late final yr. This metropolis beforehand mentioned that beginning in April, it might implement earlier closing occasions for some companies together with brothels, eating places and intercourse golf equipment with catering licenses. A brand new rule banning pot-smoking within the streets of the Purple Gentle District is anticipated to enter impact in mid-Could.
Beneath a tolerance coverage for weed within the Netherlands, persons are not prosecuted for getting as much as 5 grams of hashish, which is bought in espresso outlets.
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In keeping with the information launch, one other marketing campaign is launching for guests who’re already on the town to point out them “The way to Amsterdam.” Key factors, which might be communicated on-line and by way of bodily indicators, embody: no public urination, loud noise or shopping for medication from avenue sellers.
Metropolis officers say they’re additionally in talks with organizers of stag events about how they might help deal with disruptive tourism.
Mbarki mentioned within the announcement that Amsterdam has already taken important measures in opposition to “extreme tourism,” however must do much more.
“Amsterdam is a metropole and crowds and bustle are inherent options, however to maintain our metropolis habitable we now have to decide on for restriction as a substitute of irresponsible development,” he mentioned.