A St. John Valley roadway and a bike route connecting Bangor to Allagash could bring tourism gold to Aroostook County if more people knew about them.

The St. John Valley/Fish River National Scenic Byway and the U.S. Bike Route 501 were federally designated about two years ago. The byway pays tribute to northern Maine’s Acadian and Native American culture, while the bicycle route aims to give cyclists a safe and pleasant trip north.

Winter recreation activities, like  snowmobiling and skiing, bring abundant visitors and a huge economic boon to The County. The roadways were touted as a way to boost tourism in other seasons. But the Aroostook community needs to get the word out to make that work, Maine Department of Transportation and Northern Maine Development Commission officials said Tuesday.