In 2023, Barbados Tourism Advertising and marketing Inc. was a contributor to landmark report “Envisioning Tourism 2030” printed by the Journey Basis.

Stated Chief Government Officer of Barbados Tourism Advertising and marketing Inc. (BTMI), Dr. Jens. Thraenhart:

“Barbados absolutely helps and embraces the “Envisioning Tourism 2030” report and stresses the significance of the very important doc for the journey and tourism trade to have a roadmap for a path towards a sustainable and internet zero future.”

“Decarbonization is essential, particularly for small island creating states.”

Barbados was acknowledged as a winner within the Local weather Change and Atmosphere class on the Inexperienced Locations Story Awards 2023 offered at ITB Berlin. The award was the results of work that commenced when Dr. Jens Thraenhart was first appointed as CEO of BTMI, leveraging his previous experience and in depth relationships.

Europe being an vital market delicate for sustainability and purposeful journey, has lengthy promoted accountable experiences through

The Director of Europe for BTMI, Ms. Anita Nightingale, collaborated with Dr. Thraenhart, because the group had not had a sustainability division earlier than his appointment. Collectively they developed a scientific technique to showcase sustainability initiatives general of the island aligned to the mandate of the Prime Minister and applied in tourism.

A few of the future focus areas relating to sustainable tourism included working with companions resembling:

  • Sustainable Journey Worldwide on trade coaching and a carbon calculator
  • Cornell College on local weather resilience
  • World Journey and Tourism Council (WTTC) on One Planet biodiversity
  • UNWTO and UNEP on single use plastic
  • Inexperienced Locations and GSTC (International Sustainable Journey Council) on vacation spot certification

Additionally trying to concentrate on meals waste technique, integration into occasions such because the Meals and Rum Pageant and coaching with inns and eating places has been developed along with the Bajan Treasures Assortment.

The Bajan Assortment

The overarching factor that units a rustic aside is its cultural providing. The issues that may be seen, touched, and tasted all participate in changing into the issues that stay with guests for a very long time. Barbados, although a tiny island, is filled with participating parts and experiences that make it a vacation spot that many guests return to time and time once more.

“Most of the parts that outline the Barbados expertise lie in its communities. It’s, subsequently, incumbent on us as we develop our vacation spot’s providing, to hunt out these distinctive experiences, curate them, and permit them to be loved by as huge an viewers as attainable. In doing so, we should additionally set the requirements that enable enjoyment in a sustainable method and to the good thing about our residents, guests, financial system, and nation,” stated Dr. Thraenhart.

For extra data on journey to Barbados, go to, observe on Fb, and through Twitter @Barbados.