Press Releases
10/05/2022
Governor Lamont Pronounces Connecticut’s ‘Discover Your Vibe’ Tourism Marketing campaign Continues Into Fall
(HARTFORD, CT) – Governor Ned Lamont at the moment introduced that the Connecticut Workplace of Tourism is extending its profitable “Discover Your Vibe” tourism marketing campaign, which launched this summer season, into the autumn by means of the launch of a brand new marketing campaign that highlights the appreciable actions out there throughout Connecticut throughout the season.
Connecticut ranked the primary state within the nation in elevated progress for in a single day street journeys this summer season, a surge of 10.6% year-over-year, in response to location information firm Arrivalist.
“This summer season’s ‘Discover Your Vibe’ marketing campaign exceeded our expectations and introduced a recent new vitality to tourism in Connecticut,” Governor Lamont mentioned. “The autumn marketing campaign is simply as thrilling and continues to focus on the historic and charming qualities that Connecticut does so effectively, whereas additionally capturing the vitality, vibrancy, and variety of the state’s pure magnificence and plentiful fall actions. From our famend foliage to a day on the truthful wandering by means of a few of the state’s superb corn mazes to having fun with world-class culinary experiences, there’s nothing like autumn in Connecticut.”
Autumn is peak season for arts and tradition in Connecticut, and this marketing campaign is a mirrored image of the delicate spirit and elegance resonating all through the state. Dressmaker Christian Siriano, who opened a retailer in Westport this summer season, is prominently featured within the spots, as is the world-renowned Past Van Gogh exhibit that has drawn guests to Connecticut from all around the area.
The $1.2 million marketing campaign will as soon as once more function an built-in mixture of media to succeed in extra individuals throughout the nation and internationally, together with:
- New shows in Grand Central Station;
- Inflight video on JetBlue on focused flights, together with all these into New York Metropolis, Boston, and Connecticut, and in/out of Florida, in addition to all home flights (50 states, Caribbean and Canada) on American Airways in August;
- Takeovers of the massive digital billboards within the new Moynihan Practice Corridor in Penn Station in New York Metropolis; and
- Hyper-targeted video in taxis in New York Metropolis.
“The autumn season is considered one of a sort in Connecticut,” Noelle Stevenson, director of the Connecticut Workplace of Tourism, mentioned. “This marketing campaign displays the numerous distinctive alternatives so effectively, from sudden methods to see the breathtaking foliage above in a scorching air balloon to touring the colours on an ATV. There is no such thing as a scarcity of out of doors adventures throughout the state whether or not your desire is the shoreline or the hills, together with music festivals and world-class polo matches. For individuals who take pleasure in an arts and tradition expertise, Connecticut has many award-winning theater performances throughout the season in addition to movie festivals and multicultural celebrations. In case you are on the lookout for a slower tempo, take a stroll by means of our premier wine vineyards to take pleasure in the fantastic thing about the state adopted by a sampling of our worldwide cuisines, which boasts a number of Michelin Star and James Beard Award-winning cooks and eating places.”
Connecticut’s tourism web site – CTvisit.com – debuted a revamped design in June, and in its first three months site visitors to the positioning elevated 15% over 2021 with 2.4 million visits.
“CTvisit is a resourceful and highly effective instrument in attracting guests to the state,” Stevenson provides. “The dynamic vitality of our redesigned web site offers vacationers a sensory expertise, inspiring them to discover the very best our state has to supply, it doesn’t matter what their vibe is.”
- Twitter: @GovNedLamont
- Fb: Workplace of Governor Ned Lamont
