‘Houston Week’ reinforces metropolis’s place as a number one marketplace for Mexico by diplomatic, enterprise, travel-trade, and multi-city market activations
HOUSTON, Could 1, 2023 /PRNewswire/ — Houston Mayor Sylvester Turner, with the assist of Houston First Company, Higher Houston Partnership, and Texas Medical Heart, together with taking part companions United Airways and Houston Airport System, will come collectively Could 8-12 for town’s largest tourism and financial improvement mission centered on Mexico.
The Houston Week mission is designed to solidify Houston’s place as a prime metropolis for world commerce, tourism, enterprise, and leisure journey from Mexico. This would be the second consecutive yr Houston has led a mission of this scale in each Monterrey, Nuevo Leon and Mexico Metropolis, Mexico.
With almost 100 people taking part on this yr’s mission, the 2023 Houston delegation is comprised of metropolis and enterprise leaders, know-how and start-up incubators, the Houston Rockets, award-winning cooks, artists, and musicians, along with Houston’s main hospital programs.
As a part of the 2023 activations, the Houston delegation will execute new cooperative agreements and drive strategic discussions with key Mexican diplomats and metropolis leaders to handle necessary points impacting tourism, healthcare, life sciences, know-how, innovation, sustainability, and aerospace in each areas.
“Mexico and Houston are inextricably linked by our tradition, enterprise ties and tourism. I sit up for figuring out new alternatives for collaboration and strengthening our partnerships,” mentioned Mayor Turner. “The success of final yr’s inaugural mission was largely pushed by the frank conversations we have been in a position to have with our associates in Mexico, and we need to proceed constructing on that very important relationship as we work to determine new alternatives for development, prosperity, and financial enterprise for each areas.”
In the course of the mission, Mayor Turner and the delegation might be reunited with Monterrey’s Mayor Luis Donaldo Colosio Riojas, along with taking part in quite a lot of enterprise and media roundtables in each cities.
“Once we created Houston Week in 2022, we knew it needed to be in contrast to another commerce or tourism mission,” mentioned Houston First Company’s President and CEO Michael Heckman. “The inaugural initiative not solely fortified what could be completed when Houston’s entities be part of forces, however the outcomes of that preliminary marketing campaign proceed to ship by way of visitation development to Houston. Mexico stays our prime worldwide market and we sit up for persevering with our efforts in 2023 with this upcoming mission.”
Preliminary tourism knowledge exhibits Houston receiving almost 1.3 million guests from Mexico in 2022, a determine that represents over 65% of town’s general worldwide visitation numbers. Those self same vacationers additionally introduced an estimated $432 million final yr to the native Houston financial system.
Houston shares robust enterprise and cultural ties with Mexico. In response to the Higher Houston Partnership, Mexico continues to play an necessary position in Houston’s financial system and was the area’s largest worldwide commerce associate in 2022. Final yr, greater than $32.1 billion in items and providers moved between Houston and Mexico. Almost 600,000 Houston residents have been born in Mexico, and the area has extra direct flights to Mexico than another nation.
“Houston continues to rank among the many prime cities for worldwide firms seeking to strengthen ties within the U.S., and Mexico stands out as considered one of Houston’s prime buying and selling companions,” mentioned Bob Harvey, President and CEO of the Higher Houston Partnership. “In actual fact, final yr was a record-breaking yr for Houston-Mexico commerce. We sit up for strengthening our enterprise ties with Mexico throughout this commerce mission.”
Houston is also residence to the most important medical advanced on the planet, drawing in additional than 24,000 worldwide vacationers searching for medical care annually. The Texas Medical Heart, or TMC, supplies medical well being care, analysis and schooling at its 61 establishments. For the 2023 mission, Houston Methodist, Baylor Faculty of Drugs, Texas Youngsters’s Hospital, and Memorial Hermann additionally will be part of TMC’s delegation.
“We sit up for connecting with Mexico’s life science ecosystem. Whether or not it’s early-stage start-ups to massive industrial firms, we purpose to bridge the hole and construct relationships with Mexico to additional lifesaving discoveries,” Invoice McKeon, President & CEO of the Texas Medical Heart mentioned.
A Vacationers Insights Report generated in This autumn of 2022 by Expedia Group Media Options famous that “almost half of customers globally say journey is extra necessary to them now in comparison with pre-pandemic and almost as many are backing up that declare by upping their journey price range subsequent yr.”
Data offered by United Airways additionally indicated that “spending by international guests to Houston from United and Star Alliance member flights supported an estimated $5.3 billion per yr in gross home product in Texas.” At present, the airline serves 22 locations in Mexico, and has operated flights to Monterrey and Mexico Metropolis for greater than 55 years.
The signature expertise of Houston Week would be the Hola Houston occasions – night celebrations curated to reintroduce and excite invited attendees about all issues Houston. Going down inside Museo del Acero Horno 3, Parque Fundidora on Could 8 in Monterrey, Nuevo León, and later that week on Could 11 at MIDE Museo Interactivo de Economia (Interactive Museum of Economics) in Mexico Metropolis, friends can have a chance to have interaction with a few of Houston’s most notable cooks, artists, and musicians.
In 2022, Houston Week secured a wide selection of media protection in each Mexican and U.S. commerce media. Articles in regards to the occasion and delegation have been featured in USAE, Telediario, Milenio Monterrey, Reforma, El Norte, and Imagen Radio, amongst others, and generated greater than 211 million impressions so far. Mayor Turner additionally joined Houston First President and CEO Michael Heckman, Nuevo León Governor Samuel Alejandro Garcia Sepúlveda, and members of Governor Garcia Sepúlveda’s administration for the signing of a Memorandum of Understanding or MOU to strengthen present ties between the State of Nuevo León and the Metropolis of Houston. To be taught extra in regards to the success of Houston Week and its preliminary debut in 2022, click on right here.
About Houston First Company:
Houston First Company (HFC) is a neighborhood authorities company and the official vacation spot advertising group for the nation’s fourth largest metropolis. Along with serving as operator for the George R. Brown Conference Heart and a few of Houston’s most distinguished artwork, leisure, and occasion venues, HFC is concentrated on selling town’s vibrancy and wealthy tapestry of tradition. By harnessing town’s collective power, ambition, and creativity, together with its numerous culinary scene, world-renowned performing arts, medical and area innovation, and elite filming places, HFC is solidifying Houston as a premier nationwide and world vacation spot. For the newest information and data relating to HFC, go to www.houstonfirst.com.
About Higher Houston Partnership (GHP):
The Higher Houston Partnership works to make Houston probably the greatest locations to dwell, work and construct a enterprise. Because the financial improvement group for the area, the Partnership champions development throughout 12 counties by bringing collectively enterprise and civic-minded leaders who’re devoted to the realm’s long-term success. Representing greater than 950 member organizations and roughly one-fifth of the area’s workforce, the Partnership is the place firms come collectively to make an influence. Study extra at Houston.org.
About Texas Medical Heart (TMC): TMC is the world’s most complete life science ecosystem on the forefront of advancing life sciences. TMC is on a mission to additional speed up the tempo of therapeutic by harnessing our collective experience in innovation, analysis, improvement, manufacturing, and affected person care inside a single, centralized medical ecosystem. With over 70+ million sq. toes and 120,000+ staff, TMC is leveraging the collective energy by pioneering a revolutionary life sciences initiative to accommodate all the remedy of life cycle from discovery to supply, inside a single, world-class medical advanced, on a scale by no means earlier than seen.
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SOURCE Houston First