Whereas San Francisco’s tourism business is on an upswing in comparison with the beginning of the pandemic, its restoration is not fairly on par with California as an entire.
A current report carried out by tourism analysis agency Dean Runyan Associates on behalf of selling nonprofit Go to California reveals that California’s 2022 journey spending grew to $134.4 billion, a 31.7% improve from 2021. It is now at 92.7% of what it was in 2019, which was roughly $145 billion.
San Francisco’s tourism restoration does not match these numbers, however the metropolis has vastly improved since 2021. Customer spending in 2022 was about $12 billion, a whopping 71% improve from 2021. This quantity continues to be solely 86% of what it was in 2019, although.
As a area, the Bay Space had the strongest year-over-year journey spending development in all the state at 47%, in comparison with simply 29% statewide. This got here after an particularly weak restoration in 2021, a spokesperson for Go to California informed SFGATE. In keeping with knowledge from Journey San Francisco, month-to-month lodge occupancy within the metropolis was at 71% in June of 2022, in comparison with simply 42% in June 2021.
City elements of California just like the Bay Space and Los Angeles are nonetheless struggling to draw as many worldwide guests, particularly guests from Asian nations, in response to Go to California. That is partially why their tourism restoration is not as sturdy as different elements of the state – notably the Central Coast, the place the tourism economic system is already at 98% of what it was in 2019.
The industries that noticed essentially the most tourism spending in San Francisco had been lodging and meals service, adopted by retail gross sales and air transit. Lodging and meals service additionally make use of the most individuals throughout tourism sectors. Statewide, the tourism business supported about 1 million jobs in 2022, which was a 16.8% improve from 2021.
