New ‘PenFed Tunnel’ Transforms Every day Gateway to Nation’s Capital By way of a Multi-Yr, Multimillion Greenback Partnership Between Clear Channel Airports, The Metropolitan Washington Airports Authority and PenFed
WASHINGTON, Oct. 4, 2022 /PRNewswire/ — Clear Channel Airports (CCA), the Americas-based airports enterprise of Clear Channel Out of doors Holdings, Inc. (NYSE: CCO), and the nation’s main airport media supplier, introduced as we speak a brand new multi-year, multimillion greenback partnership and sponsorship with PenFed Credit score Union, the nation’s second largest federal credit score union serving over 2.8 million members worldwide with $36.6 billion in belongings, to activate a cutting-edge, first-of-its-kind model takeover of the Concourse C Connector at Washington Dulles Worldwide Airport (IAD), operated by the Metropolitan Washington Airports Authority (MWAA).
PenFed’s Out-of-House (OOH) advertising and marketing marketing campaign features a bespoke digital media tunnel comprised of LEDs in addition to directional audio by way of sound cones bookending the tunnel and measures almost 4,000 sq. ft. Dubbed “The PenFed Tunnel,” it additionally contains two lit pressure cloth shows, and 6 pressure cloth shows offering PenFed with Terminal C model takeover at Dulles Worldwide Airport. The advertising and marketing marketing campaign offers PenFed with 100% share of voice within the terminal, a advertising and marketing first on the airport, serving to the model to achieve tens of millions of air passengers day by day as journey hits pre-pandemic ranges.
“We’re extremely happy with the end result of this multi-year, multi-team effort to construct a real terminal model takeover for one of the vital established and important monetary establishments in our nation, PenFed,” stated Morten Gotterup, president, Clear Channel Airports. “This immersive digital advertising and marketing marketing campaign is like nothing we have seen earlier than in an airport. The magnificent digital shows that make up The PenFed Tunnel present a wow issue with audio and visible results no different model has beforehand activated. This thrilling model activation will interact tens of millions of air vacationers and encourage them to take motion.”
“MWAA and PenFed have been nice companions alongside the way in which to make this unparalleled marketing campaign a actuality. This activation additionally illustrates the power and creativity of our workforce at Clear Channel Airports whose core pillars are buyer centricity, executional excellence and advancing our digital capabilities,” added Gotterup.
“PenFed is thrilled to proceed ramping up our presence right here in our hometown Washington area whereas additionally reaching vacationers from throughout the nation,” stated PenFed Credit score Union President/CEO and PenFed Basis CEO James Schenck. “PenFed membership is open to everybody, and we’re happy with the daring messaging and consciousness The PenFed Tunnel brings to our market-leading merchandise and repair. This partnership will enable us to assist much more People obtain their monetary well-being.”
“The audiovisual shows carry new vibrance to the journey expertise as passengers transfer by way of the tunnel between Concourse C and the AeroTrain station at Dulles Worldwide Airport,” stated Airports Authority Vice President for Advertising and marketing and Concessions Jaimini Erskine. “It’s becoming to create an enduring and memorable impression as vacationers from around the globe expertise this dynamic and revolutionary function alongside their airport journey.”
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About Clear Channel Airports
Devoted to airport promoting for near 45 years, Clear Channel Airports is the main airport promoting, sponsorship specialist and innovator within the U.S. Clear Channel Airports (CCA), the Americas-based airports enterprise of Clear Channel Out of doors Holdings, Inc. (NYSE: CCO), is likely one of the world’s largest outside promoting corporations and operates greater than 260 airport media packages throughout the globe and has a presence in 28 of the highest 50 U.S. markets with main airports. Extra info will be discovered on Clear Channel Airports and Clear Channel Out of doors Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
About PenFed Credit score Union
Established in 1935, Pentagon Federal Credit score Union (PenFed) is America’s second-largest federal credit score union, serving over 2.8 million members worldwide with $36.6 billion in belongings. PenFed Credit score Union provides market-leading certificates, checking, bank cards, private loans, mortgages, auto loans, pupil loans, and a variety of different monetary companies. Our mission is to empower members of our group to attain their monetary well-being. PenFed Credit score Union is federally insured by the NCUA and is an Equal Housing Lender. To be taught extra about PenFed Credit score Union, go to PenFed.org, like us on Fb and observe us @PenFed on Twitter. Fascinated by working for PenFed? Test us out on LinkedIn. We’re proud to be an Equal Employment Alternative Employer.
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SOURCE Clear Channel Out of doors