PenFed’s Out-of-Residence (OOH) advertising and marketing marketing campaign features a bespoke digital media tunnel comprised of LEDs in addition to directional audio by way of sound cones bookending the tunnel and measures almost 4,000 sq. toes. Dubbed “The PenFed Tunnel,” it additionally contains two lit rigidity material shows, and 6 rigidity material shows offering PenFed with Terminal C model takeover at Dulles Worldwide Airport. The advertising and marketing marketing campaign offers PenFed with 100% share of voice within the terminal, a advertising and marketing first on the airport, serving to the model to succeed in thousands and thousands of air passengers on daily basis as journey hits pre-pandemic ranges.
“We’re extremely happy with the end result of this multi-year, multi-team effort to construct a real terminal model takeover for one of the crucial established and important monetary establishments in our nation, PenFed,” mentioned Morten Gotterup, president, Clear Channel Airports. “This immersive digital advertising and marketing marketing campaign is like nothing we have seen earlier than in an airport. The magnificent digital shows that make up The PenFed Tunnel present a wow issue with audio and visible results no different model has beforehand activated. This thrilling model activation will interact thousands and thousands of air vacationers and encourage them to take motion.”
“MWAA and PenFed have been nice companions alongside the way in which to make this unparalleled marketing campaign a actuality. This activation additionally illustrates the power and creativity of our workforce at Clear Channel Airports whose core pillars are buyer centricity, executional excellence and advancing our digital capabilities,” added Gotterup.
“PenFed is thrilled to proceed ramping up our presence right here in our hometown Washington area whereas additionally reaching vacationers from throughout the nation,” mentioned PenFed Credit score Union President/CEO and PenFed Basis CEO James Schenck. “PenFed membership is open to everybody, and we’re happy with the daring messaging and consciousness The PenFed Tunnel brings to our market-leading merchandise and repair. This partnership will enable us to assist much more Individuals obtain their monetary well-being.”
“The audiovisual shows convey new vibrance to the journey expertise as passengers transfer by way of the tunnel between Concourse C and the AeroTrain station at Dulles Worldwide Airport,” mentioned Airports Authority Vice President for Advertising and marketing and Concessions Jaimini Erskine. “It’s becoming to create an enduring and memorable impression as vacationers from around the globe expertise this dynamic and revolutionary function alongside their airport journey.”
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About Clear Channel Airports
Devoted to airport promoting for near 45 years, Clear Channel Airports is the main airport promoting, sponsorship specialist and innovator within the U.S. Clear Channel Airports (CCA), the Americas-based airports enterprise of Clear Channel Outside Holdings, Inc. (NYSE: CCO), is among the world’s largest out of doors promoting firms and operates greater than 260 airport media packages throughout the globe and has a presence in 28 of the highest 50 U.S. markets with main airports. Extra info may be discovered on Clear Channel Airports and Clear Channel Outside Americas by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com
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About PenFed Credit score Union
Established in 1935, Pentagon Federal Credit score Union (PenFed) is America’s second-largest federal credit score union, serving over 2.8 million members worldwide with $36.6 billion in property. PenFed Credit score Union gives market-leading certificates, checking, bank cards, private loans, mortgages, auto loans, pupil loans, and a variety of different monetary companies. Our mission is to empower members of our group to realize their monetary well-being. PenFed Credit score Union is federally insured by the NCUA and is an Equal Housing Lender. To be taught extra about PenFed Credit score Union, go to PenFed.org, like us on Fb and observe us @PenFed on Twitter. Inquisitive about working for PenFed? Verify us out on LinkedIn. We’re proud to be an Equal Employment Alternative Employer.
SOURCE Clear Channel Outside