What’s going to it take for Minneapolis to reclaim its standing as a leisure vacation spot?
For vacationer group Meet Minneapolis, the reply comes within the type of a brand new partnership with native advert company Periscope. Earlier this month, Periscope introduced that it has been named the “company of file” for Meet Minneapolis. It’s a one-year settlement to start out, with the opportunity of extending to 3 years, stated Periscope’s chief artistic officer Mike Caguin.
The primary purpose of the settlement is to “improve consciousness and finally journey to Minneapolis as a leisure vacation spot,” Caguin stated. In particular phrases, Periscope will present strategic planning, media planning, and public relations outreach on behalf of Meet Minneapolis. Periscope can also be teaming up with influencer advertising agency Good friend of a Good friend to bolster town’s status by way of influencers.
Caguin stated the deal is Periscope’s first foray into journey and tourism. The company’s purchasers up to now have included retailers like Goal Corp., Walgreens, Publix, and Petco, together with the Minnesota Lottery.
The first goal for Periscope’s marketing campaign will probably be anybody “residing exterior the metro,” Caguin stated. A great chunk of the audience is of us who used to go to Minneapolis frequently, however haven’t made the trek not too long ago. “It’s much less a real training about Minneapolis, and extra a reminder of how nice Minneapolis is,” Caguin stated.
In fact, it’s not going to be straightforward to persuade non-residents to go to after pandemic shutdowns, social unrest, and rising crime. However Caguin stated he plans to “flip misperceptions on their head” and paint a greater image of town. That’s, partly, the place influencers will are available. They’re people who will “fiercely defend” Minneapolis on social media.
“They will unfold what we’ve to say with authenticity,” Caguin stated. “We see a possibility to say that Minneapolis is a metropolis that surprises you in the very best of how. And that’s as a result of that’s what we’re listening to.”
Influencer advertising is nothing new. Christine Scherping, founding father of the Good friend of a Good friend advertising company, famous that she has already labored with Meet Minneapolis on varied influencer offers over the previous few years. Even in Duluth, the native tourism bureau is engaged on comparable influencer-focused endeavors, the Duluth Information Tribune reported earlier this month.
Caguin stated that, above all, he desires to be “fairly sincere with the work we’re doing.” He and Scherping view influencers as a technique to do exactly that. It’s price noting, too, that extra individuals have been shifting to downtown Minneapolis over the previous couple of years.
Security considerations apart, Caguin believes there’s a large alternative to showcase “the variety of experiences we’ve right here.”
Periscope has 5 workplaces around the globe, together with its headquarters in downtown Minneapolis.