Elevated use of recent applied sciences raises effectivity, results in rising demand for unconventional journey experiences, specialists say
WUHAN — Vacationers returning to Chinese language scenic spots this yr might discover many new providers on supply — robots performing kung fu, interactive murals and deluxe camps — to call a couple of. Chinese language vacationers made 1.22 billion home journeys within the first quarter of this yr, and the nation’s tourism sector is actively creating new applied sciences and merchandise to boost the market.
The China (Wuhan) Tradition and Tourism Expo held throughout April 21-23 attracted 2,000 exhibitors from house and overseas and supplied a glimpse into the shift towards high-quality growth.
Quite a lot of new applied sciences — from VR excursions and robotic guides to clever wearables — have been stealing the highlight on the expo, and are vying for a spot in Chinese language museums and scenic spots.
For example, Crinoid, a humanoid robotic enjoying the dulcimer on the expo, has been designed to learn music scores, compose music and stage musical performances.
“We’re discussing collaborations with a number of vacationer websites, the place our robots might be deployed to entertain the vacationers,” stated Zhou Li, head of Crinoid’s growth crew on the China College of Geosciences (Wuhan).
“Individuals are actually on this new sort of efficiency. What’s extra, the robotic can carry out for longer hours at a decrease value,” stated Zhou.
Business observers say the elevated use of recent applied sciences within the tourism sector has not solely raised administration effectivity, but additionally catered to the rising demand for unconventional journey experiences.
“Applied sciences akin to 5G, large information and cloud computing have been broadly used within the tourism sector lately to develop new journey merchandise and enterprise fashions,” stated Fu Caiwu, head of the Institute of Nationwide Tradition Improvement at Wuhan College.
“For example, many vacationer websites are actually harnessing cell web and livestreaming to draw guests. This has develop into a brand new promotion technique,” stated Fu.
Different vacationer sights are embracing burgeoning new types of tourism, akin to tenting and nighttime journey, to enchantment to the wealthier and youthful holidaymakers.
Previous to the expo, greater than 200 tents had been arrange alongside the East Lake of Wuhan, the place exhibitors showcased motor houses and tenting tools to the guests.
On Shuangfeng Mountain in Hubei province, a campsite with over 100 motor houses is crowded with barbecuers searching for a respite from the city hustle and bustle.
Hu Xiaojun, supervisor of the campsite, stated all of the motor houses had been booked up 20 days previous to this yr’s Might Day vacation.
Although new to Chinese language holidayers, tenting has seen explosive development in China.
Knowledge from analysis agency iiMedia Analysis present that the core market dimension of China’s tenting financial system reached 113.47 billion yuan ($16.14 billion) in 2022, from 74.75 billion yuan in 2021. The determine is predicted to hit a brand new excessive this yr.
Dai Bin, president of China Tourism Academy, stated as China begins changing into a reasonably affluent society, a higher variety of Chinese language are going for leisure tourism.
“Furthermore, the epidemic has boosted demand for native and short-distance journey, which additionally contributes to the emergence of recent leisure tourism, akin to tenting,” stated Dai.
