South Australia can be on the worldwide stage this week when Adelaide – Australia’s wine capital – is represented at a world wine tourism honest in Portugal.
Held in Porto, the inaugural Wine & Journey Week occasion will carry collectively trade professionals, consumers and media from throughout the globe for a two-day discussion board and a commerce present with a deal with sustainable and progressive wine tourism experiences.
One in all South Australia’s iconic wineries, celebrated for its sustainability credentials and topped World Better of Wine Tourism Award winner within the class in 2022, Gemtree Wines will current immediately on the discussion board on the subject of sustainable wine tourism and biodynamics.
Gemtree Wines co-owner and viticulturalist Melissa Brown may even take part in conferences with consumers, wine trade colleagues and worldwide media to promote South Australia as a vacation spot and one of many 11 Nice Wine Capitals of the World.
By means of the state’s membership of the Nice Wine Capitals World Community, the South Australian Tourism Fee will exhibit on the commerce present to focus on worldwide consumers corresponding to journey brokers and tour corporations to make sure South Australia is constructed into the itineraries they promote world wide.
“With worldwide tourism nonetheless recovering from the impacts of the pandemic – now at 25 per cent of its pre-COVID $1.2 billion – it’s extremely essential we proceed to place South Australia on the world map at each likelihood,” stated Zoe Bettison, Minister for Tourism.
“As Australia’s wine capital and one among simply 11 world wide, it’s terrific to have illustration at a worldwide wine tourism honest – placing our state in entrance of the individuals who will assist promote it”.
Wine is a major contributor to the state’s economic system and a key tourism drawcard.
There are 340 cellar doorways in South Australia, 200 of that are inside an hour’s drive from Adelaide. South Australia produces 50 per cent of Australia’s bottled wine, and round 80 per cent of Australia’s premium wine.
Previous to the pandemic, 36 per cent of worldwide vacationers to South Australia visited a vineyard throughout their journey, and newest knowledge exhibits that one fifth of all interstate guests (within the 12 months to September 2022) visited a vineyard throughout their journey.
The native membership of the Nice Wine Capitals World Community consists of the Division of Main Industries and Areas, South Australian Tourism Fee, South Australian Wine Business Affiliation, College of Adelaide, and College of South Australia.