Thursday, December 21, 2023


Photo Credit Philippines Tourism

The Philippine Tourism Authority (PTA) joyously revealed an innovative sequence of events in San Francisco as a component of their Love the Philippines (LTP) initiative, aimed at highlighting the diverse cultural mosaic of the Philippines and fostering stronger ties between communities. This initiative, launched with the fresh tagline “Love the Philippines,” was crafted to elevate the Philippine Tourism status as a major tourism destination in Asia and to capture the attention of both local and global audiences.

Event Highlights:
Love the Philippines at Cultural Bazaar

Date: December 8-9, 2023
Location: Vibrant Hub, 3rd Floor, Philippine Consulate General, San Francisco
The Cultural Bazaar’s 3rd iteration presented an eclectic mix of Filipino crafts, cuisine, and products. It transformed into a lively market frequented by both the Filipino-American community and other nationalities, who enjoyed their holiday shopping spree. This collaboration between the PTA and Cultural Bazaar showcased stars such as Jules Aurora, a celebrated Filipino singer, actress, and model, and the family of Vince Vasquez, influencers from @thetastebud.

Enhancing the Cultural Bazaar experience, visitors could explore the immersive Love the Philippines “Discovery Rooms.” These spaces were curated to give a glimpse into the stunning Philippine beaches and the dynamic atmosphere of Metro Manila. Open for the entire month of December, these rooms offered a sensory voyage, allowing visitors to see, smell, taste, and feel the essence of these iconic Filipino locales, encapsulating the spirit of the Philippines.

Love Style, Love the Philippines at the San Francisco Style Festival:

Date: December 9, 2023
Venue: The W San Francisco Hotel
Tourism Envoy Soleil Tropicales graced the San Francisco Style Festival, unveiling the new Love the Philippines campaign to distinguished guests, and inviting them to the gala on December 30th. This partnership aimed to involve the fashion sector in celebrating and promoting the rich, colorful Philippine culture. Jules Aurora, a cultural advocate, showcased a creation by renowned Filipino designer Joe San Antonio, whose designs recently captivated audiences at Paris Fashion Week.

Love Adventure, Love the Philippines Motorcycle Tour:

Date: December 10, 2023
Route: Across the Golden Gate Bridge
Adventure enthusiasts and motorbike aficionados were invited to the Love Adventure, Love the Philippines Motorcycle Tour over the famed Golden Gate Bridge. Riders from the Bay Area, brandishing Love the Philippines banners, embarked on a ride symbolizing the unity and adventurous spirit inherent in Filipino culture. Tourism Envoy Soleil Tropicales encouraged Bay Area riders to explore the Philippines on a motorbike journey around the nation.

Mark Your Calendars: Love the Philippines at the Ferry Building

Date: December 30, 2023
Time: 1:00 PM – 6:00 PM
Venue: Ferry Building, San Francisco
This unique event turned the Ferry Building into a Philippine-themed marketplace, featuring local vendors, craftspeople, live performances, and a fashion showcase by the famous Filipino designer Francis Libiran.

Join us in the Love the Philippines Campaign, a remarkable journey that celebrates the warmth, diversity, and allure of the Philippines and Philippine Tourism.

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