Whereas addressing a Sonoma Valley Chamber of Commerce breakfast Wednesday, Go to California CEO Caroline Beteta shared that Sonoma County was the one county featured in all three of its current main advert campaigns.

“Sonoma County was in all three,” she stated. “It’s the one place I can say that!”

Go to California, the state’s main tourism physique, received a $95 million infusion of tax {dollars} in its 2021-22 price range to lure again vacationers because the state reopened after pandemic closures. That resulted in quite a lot of campaigns, together with three main video advertisements.

The primary, “Am I Dreaming,” options photographs of Bodega Bay and helped kick off the 2023 Tremendous Bowl. “Childhood Guidelines” has youngsters flying via the timber with Sonoma Zipline Journey in Occidental. “Street Journey Republic” takes viewers via Duncan’s Touchdown, additionally in Bodega Bay.

In line with Beteta, Sonoma County lastly rebounded to pre-pandemic tourism charges in 2022. Final yr, customer spending accounted for $2.29 billion, up from $2.24 billion in 2019.

Contact editor/writer Emily Charrier at emily.charrier@sonomanews.com.