DENVER–(BUSINESS WIRE)–Alterra Mountain Firm has closed on the acquisition of Snow Valley Mountain Resort, including one other beloved Southern California vacation spot to its portfolio of iconic year-round locations. Snow Valley will be a part of the operations of Massive Bear Mountain Resort in Massive Bear Lake, together with Bear Mountain and Snow Summit, creating expanded entry in Southern California and opening up new terrain to skiers and riders who name one of many three mountains dwelling.
“The acquisition of Snow Valley Mountain Resort is a continuation of our ongoing mission to construct a premier portfolio of nice mountains in strong markets,” mentioned Jared Smith, President & CEO, Alterra Mountain Firm. “As we do with all our locations, we’re excited to take a position important capital to boost the on-site worker and visitor expertise to additional strengthen our choices to skiers and riders in Southern California.”
Simply accessible from Pasadena, Santa Monica, Los Angeles, and San Diego, and situated simply 11 miles from Massive Bear Lake, the brand new three-mountain expertise will provide skiers and riders the flexibility to progress from newbie to intermediate to professional terrain. With a deal with the start of that development, Snow Valley options a few of the area’s finest newbie terrain, with award-winning studying facilities and a shared dedication to distinctive visitor service. The addition of the resort additionally signifies that skiers and riders could have entry to Southern California’s solely chairlift serviced sledding space for enhanced snow play throughout the winter season.
“Snow Valley Mountain Resort has been a treasured vacation spot since 1924 and collectively we’ll proceed its unbelievable legacy,” mentioned Kevin Somes, Vice President and Normal Supervisor of Snow Valley Mountain Resort. “By turning into a member of the Alterra Mountain Firm household of locations, Snow Valley will proceed to ship distinctive visitor experiences to ski and snow fans in Southern California and past.”
Alterra Mountain Firm’s locations provide premium ski, snowboard, and all-season actions for individuals who search journey and enjoyable within the nice outdoor. The 16 mountain locations are unfold all through six states and three Canadian provinces: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Massive Bear Mountain Resort, and Snow Valley Mountain Resort in California; Stratton and Sugarbush in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Snowboarding & Summer season Adventures in British Columbia. Alterra Mountain Firm additionally launched the Ikon Move for winter 2018/2019, which at present gives skiers and riders entry to greater than 50 mountain locations all through the Americas, Europe, Australia, New Zealand, and Japan.
The Ikon Move and Massive Bear Mountain Resort season passes might be accepted at Snow Valley beginning Monday, February 20, 2023.
About Alterra Mountain Firm
Alterra Mountain Firm is a household of 16 iconic year-round resorts, the world’s largest heli-skiing operation, and Ikon Move – the premier ski and snowboard season go providing entry to greater than 50 iconic mountain locations world wide. Headquartered in Denver, Colorado, and born out of a shared love of the mountains and journey, the corporate has introduced collectively a few of the world’s most aspirational manufacturers, together with: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain, Massive Bear Mountain Resort and Snow Valley Mountain Resort in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Snowboarding & Summer season Adventures in British Columbia. Additionally included within the portfolio is Alpine Aerotech, a worldwide helicopter help and upkeep service heart in British Columbia, Canada, Aspenware, the ski business chief in know-how providers and e-commerce, and Ski Butlers, the worldwide chief in ski and snowboard rental supply. For extra data, please go to www.alterramtnco.com.
About Snow Valley
Residence of Southern California’s solely six-person chairlift, Snow Valley is within the San Bernardino Mountains in Operating Springs, CA. Snow Valley is Southern California’s most versatile ski space and is “Southern California’s #1 “Household-Pleasant Resort,” “Newbie Pleasant Resort”, and “Least Crowded Resort,” in response to Liftopia’s “Finest in Snow Awards.” These honors salute Snow Valley’s incredible Snow Sports activities Faculty, evening classes and lift-served Snow Play (sledding). In the meantime, superior skiers and snowboarders love Snow Valley’s Slide Peak, a legendary Southern California slope with a 35-degree pitch. Snow Valley is without doubt one of the largest resorts within the San Bernardino Nationwide Forest, with 1,041 toes of vertical drop, a summit of seven,841 toes and base at 6,800 toes – all unfold throughout 240 acres of skiable terrain. Its longest run is one mile. Snow Valley has a lounge with full bar, meals shops, a big retail Sport Store providing the most important manufacturers in snow sports activities, and rental and restore outlets. For extra data, see Snow-Valley.com.