The Danville Office of Economic Development & Tourism has received a $32,500 grant from the Virginia Tourism Corporation Marketing Leverage Program.
The city will use the grant to promote the Visit SoSi “So, Let’s Go” digital marketing campaign that will introduce Danville and Pittsylvania County to tourists within a four-hour drive of the region, according to a news release from the office of economic development & tourism.
Gov. Glenn Youngkin announced that the state tourism corporation’s marking leverage program awarded more than $3.27 million for 268 local and regional tourism marketing programs across Virginia.
Youngkin’s announcement came during National Travel & Tourism Week.
“VTC’s marketing and sponsorship programs are powerful incentives creating tourism partnerships across Virginia that are a robust part of Virginia’s economic ecosystem,” Youngkin said in a prepared statement. “Across the Commonwealth, the tourism industry recognizes the importance of having inventive strategies to showcase all that Virginia has to offer. These grants will support those efforts and help draw thousands of additional visitors to the Commonwealth to experience everything that makes Virginia so special.”
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Corrie Bobe, Danville’s director of economic development and tourism, said in a prepared statement: “This is a region that is reinventing itself. As we navigate the path ahead, we are incredibly thankful to partners, like the Virginia Tourism Corporation, that help us seize every opportunity and are willing to double down on our investments to ensure they pay off for our community.”
The city’s digital ad campaign will market to residents from neighboring communities, using the www.VisitSoSi.com website to promote the Dan River Region’s assets.
The campaign will focus on the Visit SoSi brand’s six pillars: history and architecture; arts and culture; festivals and events; food and beverage; adventure recreation; and family-friendly itineraries, according to the news release.
“The Visit SoSi “So, Let’s Go” Campaign will build on the work of this past year of successful tourism operations, helping to capitalize on a moment of real opportunity, and will further demonstrate the benefits of a regional approach to tourism promotion at a time where many businesses and future investors are paying attention and taking note,” Tourism Manager Lisa Meriwether said in a prepared statement. “This campaign will pay dividends for many years to come.”
