The North Little Rock Conference and Guests Bureau introduced Wednesday (April 19) it’s simplifying its identify to North Little Rock Tourism.

The vacation spot advertising group (DMO) for North Little Rock is following a nationwide development of conference & guests bureaus shifting from “CVB” to extra visitor-friendly terminology.

The group will start doing enterprise as North Little Rock Tourism efficient instantly and has begun rolling out the brand new identify in advertising. It’s perform because the advertising arm of the North Little Rock Promoting & Promotion Fee stays the identical.

“There are a number of advantages of condensing our organizational identify,” mentioned Stephanie Slagle, TMP, Director of Advertising and marketing for North Little Rock Tourism. “On-line search is more and more extra necessary for journey and tourism; we need to make it as simple as doable for potential guests to seek out us on-line. Most significantly, we clearly and rapidly talk our objective: driving tourism to North Little Rock.”

The identify change follows a full rebrand in 2020 with the introduction of recent colours, font and brand design that includes an “NLR” smiley face and the tagline “As much as one thing”. The brand new brand retains all of the design components.

“Aesthetically, our brand will likely be cleaner, simpler to learn and extra identifiable in each print and digital,” Slagle mentioned. “Most of our advertising is targeted outwards, however to achieve success we additionally want to extend our visibility as a corporation, as a result of our group does so much behind-the-scenes with an actual financial impression.”

North Little Rock Tourism additionally rolled out its 2022 annual report this week, by which the group stories that North Little Rock lodging and foodservice properties surpassed pre-COVID income in 2022.

Lodging properties reported a $6.9 million improve in income over 2021 and foodservice companies reported a $21.9 million improve in income over 2021.

North Little Rock Tourism’s gross sales and advertising efforts reached greater than 239 million folks and resulted in an estimated $6.85 million in financial impression.

Overseen by the North Little Rock Promoting & Promotion Fee, North Little Rock Tourism’s mission is to develop, market and advocate to drive tourism in North Little Rock.