MMGY International hires Karla Flannery as its first chief advertising officer. Flannery was most lately tourism director for the state of Illinois. She beforehand served as international advertising director for Mondelez Worldwide, overseeing a portfolio of manufacturers that included Oreo, Chips Ahoy! and Halls. Earlier than that, she was an govt vp at Leo Burnett Worldwide. At MMGY, Flannery will lead the corporate’s international advertising and enterprise growth methods, working to create and drive a unified positioning and narrative throughout all its working manufacturers. “Karla’s intensive expertise main technique for international manufacturers instantly caught our consideration, but it surely was her magnetic vitality, imaginative and prescient and optimism that finally landed her the function,” stated MMGY International CEO Katie Briscoe.
The American Medical Laboratory Affiliation names Karen Lancaster affiliate VP of communications and public affairs. Lancaster was beforehand assistant VP of exterior relations at Johns Hopkins College, the place she oversaw media relations, inner communications, social media and analytics. She has additionally served as director of company public relations at MedImmune, the worldwide biologics unit of AstraZeneca, and a vice chairman at Spectrum. In her new place, Lancaster will lead the event of all ACLA messaging and collateral. “Her insights and management will probably be important as we advance our coverage priorities and work to reinforce stakeholder appreciation of the worth of the medical laboratory trade in driving affected person care,” stated ACLA president Susan Van Meter.
Trialbee, a knowledge and know-how platform for affected person recruitment and enrollment in medical trials, brings on Kristopher Sarajian as VP of selling. Sarajian involves the corporate from software program developer ClinOne, the place he additionally served as vp of selling. He has additionally held govt advertising roles at Signant Well being and DrugDev. In his new function, Sarajian will probably be chargeable for creating Trialbee’s model story, thought management, gross sales enablement, and buyer engagement. “Kris brings with him a novel mix of selling experience and deep information of the medical trial trade,” stated Trialbee CEO Matt Walz.