Boosted by rising traveler numbers from mainland China, the customer arrivals to Hong Kong elevated by 68% in March, reaching 41% of pre-pandemic ranges in 2019.

Thailand, main the restoration within the area, reached over 80% of pre-pandemic ranges in March, adopted by The Philippines and Singapore.


Malaysia targets 16.1 million worldwide vacationer arrivals producing a tourism receipt of RM 49.5 billion (USD 11.2 billion) in 2023. After its reopening in April final yr, Malaysia recorded a complete of 10 million vacationers for 2022; the return of Chinese language vacationers is anticipated to spice up the determine in 2023.

Like many locations within the area, Malaysia additionally hopes that Chinese language vacationers will have the ability to revive the tourism and resort business additional.

Nonetheless, flight capability stays a problem. The federal government goals to draw 5 million guests from China this yr, however the flights between the 2 nations are far lower than sufficient to realize the goal.

On prime of the connectivity, the federal government is engaged on simplifying the visa course of for worldwide vacationers, together with visa-on-arrival for Chinese language and Indian guests travelling from eligible nations.

South Korea

The variety of inbound guests to Korea remained flat after reaching 539,000 in December 2022. In March 2023, nonetheless, Korea obtained over 800,000 inbound guests, recording a 67% month-on-month development. Japan, america and Taiwan had been the highest feeder markets, adopted by mainland China, which accounted for 7% of the month-to-month figures.

To spice up the variety of inbound guests and the tourism economic system, Korea lifted the requirement of digital journey authorization (Okay-ETA) for travellers from 22 nations and areas, together with Japan, Singapore, U.S. and EU till 2024.

The visa-free entry for transit passengers will resume in mid-Could, permitting eligible travellers to discover the realm across the airport for a brief interval.

The Philippines

The Philippines Division of Tourism (DOT) introduced that it goals to draw 5 million overseas guests in 2023, doubling the determine of two.6 million from final yr.

The annual goal is roughly 60% of the overall variety of overseas guests in 2019. As of the top of March 2023, The Philippines obtained 1.4 million inbound guests, amongst which 25% had been from South Korea and 18% from america.

The federal government can also be keen to draw Chinese language vacationers to The Philippines, having ranked seventh among the many largest feeder market within the first quarter of 2023. Nonetheless, enjoyable the visa necessities for key markets stays in dialogue between DOT and different departments.

Alternatively, DOT is seeking to encourage home tourism by passing a brand new regulation that might see public holidays that fall on a weekend moved to the following working days, creating an extended weekend.

AP Hospitality Advisors serves house owners, buyers, builders, operators and lenders of hospitality property throughout Asia-Pacific. The workforce blends experience in operations, actual property and finance to assist any crucial step within the asset life-cycle.