Tourism Tasmania has appointed Pink Havas as its world communications company following a aggressive tender course of. The company will probably be chargeable for supply of worldwide PR technique and coordination throughout key markets.
Working carefully with Tourism Tasmania, Pink Havas is charged with encouraging key worldwide markets to expertise the liberty, pleasure and distinctive curiosity of Tasmania by creating a worldwide communications program that may construct consciousness of the Tasmania model and drive visitation.
Led by the Australian-based group, the worldwide remit will probably be activated by the Pink Havas community in New Zealand, United Kingdom and Singapore, with america supported on a marketing campaign foundation alongside the reappointed PR company Julie Earle-Levine Consulting.
Says Sarah Clark, CEO, Tourism Tasmania: “Tasmania is a journey vacation spot that punches properly above its weight by way of tales and experiences. We’re wanting ahead to working with Pink Havas to essentially faucet into these distinctive tales and enhance our world presence throughout top-tier media retailers, whereas strengthening our ambition to make a constructive influence on tourism world wide.”
Says James Wright, world CEO Pink Havas and CEO Havas Artistic Community Australia: “We really feel very privileged to be appointed as the worldwide communications company for Tourism Tasmania and to companion with their unbelievable group to showcase Tassie to the world.
“Tasmania gives a wealthy supply of storytelling and we’re energised by the chance to seize the island’s tradition and variety, leveraging our deep credentials and relationships in key markets to encourage individuals to expertise the vacation spot. Having visited many occasions, I can say the sensation of the tradition and surroundings is really an antidote to the fast-paced and cluttered actuality of right this moment’s busy world.”
The Pink Havas World Hub based mostly in Australia will probably be collaborating with Tourism Tasmania’s advertising group and world company community to develop a worldwide communications program, together with PR and content material improvement, media relations, publicity, advocacy and influencer relationships.
Picture credit score: Emilie Ristevski