Beverly Nicholson Doty CEO
Beverly Nicholson Doty CEO
Beverly Nicholson-Doty, CEO of Figment Design (Submitted photograph)

An skilled advertising and marketing and hospitality trade skilled, Beverly Nicholson-Doty, CEO of Figment Design, believes this 12 months’s World Tourism Day theme, “Rethinking Tourism,” is a clarion name for the non-public sector to concentrate on “dynamism and unbridled creativity” to make sure a robust, sustainable future for tourism.

“Now we have a uncommon alternative to make use of our expertise to make sure the rebuilding and reimagining of the tourism sector from the devastation of COVID-19 locations individuals, their communities and their setting firmly high of thoughts,” stated Beverly Nicholson-Doty, CEO of Figment Design, a number one Miami-based advertising and marketing and promoting company.

The veteran tourism govt, who served as commissioner of tourism for the U.S. Virgin Islands (USVI) for 12 years, and likewise held the publish of CEO of the Saint Lucia Tourism Authority, stated that to realize such a aim, “The non-public sector should associate with governments, communities and non-governmental organizations round a shared imaginative and prescient for a extra sustainable, inclusive and resilient sector,” she stated.

“Constructing a productive future tourism sector will rely largely on how we form and disseminate our messages at the moment,” stated Nicholson-Doty, who warned that there isn’t a lot time to assume as a result of worldwide tourism is already demonstrating a strong return. “The time is now and we have to be intentional on this difficulty,” she stated.

“The lifting of journey restrictions, alongside the rebuilding of shopper confidence, will probably be vital drivers for the sector’s restoration. So, we now have each a possibility and a duty to assist restore tens of millions of frontline trade jobs around the globe, whereas lowering poverty, enriching historical past, selling tradition and defending the setting,” stated Nicholson-Doty.

She reasoned that creativity, boldness and, most of all, dedication, are wanted to make sure tourism rebounds absolutely: “We will gas optimism by giving our all to create and supply options that transcend what the sector at present imagines is feasible.”

The advertising and marketing govt, whose achievements embody making a strategic plan for positioning the USVI and St. Lucia as most popular Caribbean locations via the implementation of strong advertising and marketing initiatives, is a former chair of the Caribbean Tourism Group. She additionally served because the chief govt for the USVI Resort & Tourism Affiliation for greater than a decade.

As commissioner of tourism, she presided over the vacation spot’s exceptional restoration after being slammed by hurricanes Irma and Maria in 2017. Figment Design is a full-service promoting and advertising and marketing company of designers, web site builders and digital entrepreneurs.

World Tourism Day will probably be celebrated on Tuesday, Sept. 27.

About Figment Design

Figment Design is a full-service promoting and advertising and marketing company of enthusiastic designers, web site builders and digital entrepreneurs. The agency presents distinctive inventive, essentially the most complete and aggressive on-line advertising and marketing, and media shopping for methods within the trade in addition to the flexibility to trace ROI with a state-of-the-art reporting system. For extra data, go to

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