An settlement has been signed between the authorities of Spain and Korean Air, the most important airline and flag service of South Korea, to mutually promote Spain’s tourism locations, merchandise and experiences in South Korea.
Commenting on the transfer, the Secretary of State for Tourism, Fernando Valdés, stated that this settlement goals at joint promotional actions that may contribute to the restoration of the direct connection between Spain and South Korea to the extent they have been earlier than the pandemic, SchengenVisaInfo.com experiences.
“As soon as direct flights between Seoul and Barcelona have begun to renew, it’s the want of the Spanish Authorities that the direct Seoul-Madrid route be resumed as quickly as doable, and I’ve communicated this to the corporate’s vice chairman, Yohan Park. In our assembly, we’ve got verified that the curiosity in resuming connectivity earlier than the pandemic is mutual,” he additionally famous.
The settlement was signed by the final director of Turespaña, the nationwide tourism physique chargeable for advertising the Spanish vacation spot on this planet, Miguel Sanz, and the vice chairman of the Korean Air firm, Yohan Park, which is dedicated to growing joint and coordinated promotional actions that lead to an enchancment of vacationer flows in Spain.
In response to Director Sanz, the Korean market is at present particularly related within the restoration of distant markets for Spain, particularly relating to markets from Asia.
“The settlement signed as we speak with Korean Air supplies the framework that may permit us to later develop concrete advertising plans and actions between the 2 events,” Director Sanz identified on this regard.
Along with Fernando Valdés and Miguel Sanz, the Spanish ambassador to Korea, Guillermo Kirkpatrick, and the Minister of Tourism in Korea and Japan, Jaime Alejandre, participated within the assembly with the consultant of Korean Air.
The Secretary of State for Tourism in Seoul additionally met with the Vice President of Asiana Airways, one other South Korean airline, Lim Seonjin, and the administrators of the principle Korean journey companies, who additionally highlighted the vigorous restoration of vacationer exercise in Spain.
On the identical time, he confirmed the formidable funding plan with EU funds for the subsequent era that may permit Spanish tourism to evolve in the direction of a extra sustainable, digital, and high quality mannequin.
For Spain, Korea is a growing tourism market that, in simply six years, has gone from sending round 100,000 vacationers to Spain to greater than 630,000 in 2019.
Lately, Spain introduced that within the second half of 2023, it will have a good time per week of cultural actions within the Republic of Korea.